Fuxam Brand Guidelines

"Fuxam" is a single word and is always written with a capital "F". It is our company's brand name. The individual features and software packages each have specific names and are not referred to as "Fuxam app" or "Fuxam software". When referring to specific Fuxam approaches or methods, please capitalize them as proper nouns (e.g., "Fuxam method").

Provide plenty of space around Fuxam assets. Make them big or make them small, but give them room to breathe. They shouldn’t feel cramped or cluttered.

The Fuxam wordmark should be used in all mentions of Fuxam, space permitting. Using the logo with the Fuxam lettering in black is preferred.

Given existing space constraints or purely grid-based logo layouts, the Fuxam logo is a concise way to reference Fuxam. However, use it judiciously, as the Fuxam logo with text enjoys greater brand recognition.

When referring to Fuxam as a company—such as on social media, or where a “chip” design is required—it is acceptable to use this stylized icon with an appropriate corner radius.

Comfortable against light and dark backgrounds, Fuxam’s primary brand color is a subtle. The following light and dark accents are preferred for monochrome wordmark usage, while the brand color is typically reserved for backgrounds.