Fuxam Brand Guidelines

"Fuxam" is a single word and is always written with a capital "F". It is our company's brand name. The individual features and software packages each have specific names and are not referred to as "Fuxam app" or "Fuxam software". When referring to specific Fuxam approaches or methods, please capitalize them as proper nouns (e.g., "Fuxam method").

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The name stems from our original vision: to build an exam tool encompassing the creation, writing, and review of digital exams. Hence the name "FUture of eXAM," or "Fuxam" for short. However, shortly after our founding, we realized that a digital exam tool was just one of up to 30 individual software solutions. The vision expanded, and the all-in-one software was born; the name Fuxam remained.

Provide plenty of space around Fuxam assets. Make them big or make them small, but give them room to breathe. They shouldn’t feel cramped or cluttered.

The Fuxam wordmark should be used in all mentions of Fuxam, space permitting. Using the logo with the Fuxam lettering in black is preferred.

Given existing space constraints or purely grid-based logo layouts, the Fuxam logo is a concise way to reference Fuxam. However, use it judiciously, as the Fuxam logo with text enjoys greater brand recognition.

If Fuxam is presented as a company – for example on social media – and only the Fuxam symbol is to be used (e.g. as a profile picture or in a circular format), this is permissible provided that the corners of the symbol are fully preserved.

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Fuxam's primary brand color looks harmonious on both light and dark backgrounds. This color can be used for highlights, headlines, or accentuations, for example, in articles and posts.